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THE CLIENT

The University of Bedfordshire is a vibrant, multi-cultural learning community enabling people to transform their lives by participating in excellent, innovative education, scholarship and research.

"We see them as part of the team, their approach is unique and provides unparalleled insight for us at the University of Bedfordshire. We see Uni-Analytics as a long-term strategic partner."

Beverley Hoare
Deputy Director of MARC,
University of Bedfordshire

University
of Bedfordshire

Campaign objectives were to improve recruitment from a younger audience to compensate for the fall in applicants aged 24+, while also stemming this decrease, and to generate extra places.

THE CHALLENGE

University
of Bedfordshire

Peter Simpson-Leek
Web manager

"The information and the solutions we get from Uni-Analytics are bespoke and unique to our needs. Their knowledge of the sector is second to none and this is reflected in the service they provide"

Build a protective strategy to defend market share – defend current position/protect local market / defend segments where an attack is anticipated.

Deliver an attacking strategy to confront competitors and address – confront dominant competitors head-on / enter niche areas where competitors are weaker.

AIM OF THE PROJECT:

University
of Bedfordshire

"We have been grateful for their technical, product and strategic expertise as well as his understanding of the higher education sector. Their way of working is a beautiful blend of professional and relaxed,"

Peter van Schie
Project Manager, Digital Services
Curtin University

To achieve this, we created a bespoke system of reporting that was made to evaluate and compare campaigns in real time taking both online and offline information into consideration.

Through this approach, we were able to deliver campaigns that out-performed expectations and the market in general. Giving greater bang per marketing dollar than any other marketing activity.

These campaigns were recognised at the Chartered Institute of Public Relations (CIPR) Gold Award 2017 and the HEIST Award 2017 – Silver Award

DELIVERED:

University
of Bedfordshire

Beverley Hoare
Deputy Director of MARC,
University of Bedfordshire

"We see them as part of the team, their approach is unique and provides unparalleled insight for us at the University of Bedfordshire. We see Uni-Analytics as a long-term strategic partner."